ABOUT WMOX
CONTACT
TEL: 601-479-3004
ON-AIR: 601-693-1891
ON-AIR: 601-693-1010
EMAIL: wmox@wmox.net
Copyright © 2023 Magnolia State Broadcasting Company, Inc.
Somewhere in a cow pasture in Lauderdale County at the end of a dirt road that crosses a railroad track stands a small, unassuming
cinder-block building that to the casual observer looks to be the home of a farmer and his family. But if the observer takes a closer
look, they will see a large broadcast antenna about 200 yards away and they will also see large metal letters painted red and leaning
against the building spelling out “WMOX.” The four-foot tall letters mark the place where the heart and voice of Lauderdale County
lives.
The Beginning
1946 was a good year. It was the year that the St. Louis Cardinals beat the Boston Red Sox 4 to 3 to win the World Series, ‘Assault’ won
the Kentucky Derby, Notre Dame was the NCAA Football Champion, and “It’s A Wonderful Life” starring Jimmy Stewart and Donna Reed
played in theaters for the first time.
On March 8th of that year, WMOX was born and Meridian’s second radio station broadcasted it’s first radio signals on 1240 Kilocycles
and it has been going strong ever since. Initially owned by Birney Imes and boasting a broadcast power of 250 watts, WMOX began it’s
life as a news station with live music. Birney owned a chain of seven radio stations and operated out of Columbus, MS. He purchased
the former YMCA building located at the corner of 9th Street and 23rd Avenue on the legendary block occupied by the Hamasa Temple
Theater and it became known as “The WMOX Building.” WTOK-TV operates out of the building today. The new station was affiliated with
the Mutual Broadcasting System and joined The Mid-South Network, the name of Imes’ chain of stations.
As was the case with new radio stations in those post war years, WMOX
presented a lot of live programs, featuring hillbilly music (as it was
called then) with various country and bluegrass type bands. Some of
those musicians and bands who gathered around to try and get
sponsors and or radio time were, “Red” Stanton and his Alabama
Jubilee Boys, “Smilin’ Sam” and his “Southern Melody Boys,” The “Big
Diamond” (western swing band) and Sonny Burns and his “Blue Sky
Cowboys.” In those early low-power days, people would drive their cars
to places close enough to pick up WMOX’s broadcast of local sports
events on their car radios. They would tune in at work to hear the latest
local news, check up on the weather, find out about local events or just
listen to the latest popular tune.
The more things change, the more they stay the same.
In the early sixties, Jimmy Skewes who also owned The Meridian Star bought WMOX from Birney, increased the broadcast power to
10,000 watts and began to service a much larger area of listeners. In 1966, the station was moved to 2001 10th Street and made it’s
home there for almost 25 years.
In 1989, Houston Pierce, the owner of Q-101, bought the station and moved the studios to Highway 39. Over the years the format
changed several times from all news to standards to rock and roll to country to talk and most recently news-talk-sports. No matter the
format, WMOX has always been the place to get the latest news and weather, but it has also always had a heart for public service
announcements whether local, statewide or national. No matter who the owner was, the motivation for listeners has always been the
same: Listen to WMOX and you’ll know “What is going on in Meridian.”
Eddie Smith became the owner of WMOX in 1991 and moved it to it’s current location on Highway 11/80, but that wasn’t the beginning
of his relationship with WMOX, it was just the natural next step. After working in radio in Greenwood, MS and then in Columbus, MS,
Eddie moved to Meridian with his new wife, Jane, and started working as a salesman for WMOX in 1961. He was promoted to General
Manager in the mid-1960’s and started doing a radio show with Steve Holland called “Two For The Road” that would eventually become
known as ‘The Morning Show.” The format was simple: Put couple of people who have mastered the art of conversation together and
let them talk about whatever interested
them. With Eddie’s commitment to public
service, this often meant using airtime to
promote events around the community.
Guests would come in to tout the latest
fund-raiser or let everyone know about
some Gospel Quartet coming to sing at a
local church.
The co-hosts for this revolutionary type of
talk radio have included Mike Denton,
Steve Holland, Susan Akin, Sidney
Covington, Annie Oakley, Holly Thomas,
Ginger Grissom Stevens, and the
irrepressible Bill Whitworth. This is by no means a complete list, but the focus of the show has always been: “What is going on in
Meridian.”
Probably the most important co-host that Eddie ever invited on the show, was the listener. Unlike any other radio talk show host at the
time, Eddie knew instinctively that letting listeners call in and give their opinion would do two things: 1) Listeners could give their own
opinion about whatever was being said, and 2) It would make the show completely unpredictable. This combination made ‘The
Morning Show” must-listen-to radio and everyone tuned in.
Unlike any other radio station in the world, WMOX has never had call screeners nor have they felt the need to censor what anyone had
to say. Working “without a net” isn’t for everyone! It takes a brave individual to trust that the person on the phone will be relevant and
will conduct themselves appropriately. With few exceptions, Meridianites have always lived up to this unspoken agreement and has
always made the show great. This application of the First Ammendment has been a hallmark of WMOX and because of it, listeners have
embraced WMOX, encouraged WMOX, supported WMOX and promoted WMOX. Even when listeners didn’t agree, they DID listen and
they STILL listen! They listen because when they do, they know “What is going on in Meridian.”
The Morning Show is now it is co-hosted by Bill Smith, Eddie’s son. Bill has made his own contributions to The Morning Show and has
made it his own. He has taken the idea of co-hosts to a new level and developed a core group of regular co-hosts who come in and be a
part of The Morning Show. The unique thing is that rather than making the co-hosts conform to one format, Bill has allowed each co-
host the freedom to be themselves and add their own color to the masterpiece.
For example, there’s Dr. John McEachin, a long-time Meridian pediatrician who dispenses classical music along with medical advice. Jim
Myrick sits in from time to time and promotes Jimmy Rodgers, the Singing Brakeman. College Economics Professor, Jim Leggette comes
to Meridian from Brandon, MS on a regular basis to parse the economic double-speak coming out of Washington. Silverwolf Recording
Artist, Jacky “Jack” White brings his guitar and plays his own songs live in the studio and interviews artists and songwriters. Computer
Guru, Paul H. Tarver, joins the show monthly to talk about music and it’s relationship to our lives. A whole bunch of people like Dave
Owen, Lindsey Hall, and Scott Gray bring sports to the forefront.
But while the line up may change some things will never change at WMOX. WMOX will always be entertaining. WMOX will always be
informative. WMOX will always be a place to express opinions. WMOX will always be a place where friends can sit down, have a cup of
coffee together and talk for a little while. We laugh a little bit, complain a little bit, cheer a little bit and occasionally cry a little bit.
Whatever happens, when we are done, you’ll know “What is going on in Meridian.“
WELCOME TO
AM 1010 WMOX MERIDIAN MS
Meridian’s News Talk and Information Radio Station, WMOX AM 1010 provides its listeners
with the finest in Talk Radio, the best news and the most sports coverage of any station!
Advertising
A Great Audience To Hear Your Message
Advertising on radio is a great choice for several reasons, not the least of which is that radio is intimate. The intimacy and emotion of the human voice is one of
the best and greatest ways to convey an idea or convince someone of something. Radio operates in the theatre of the mind and gives listeners the opportunity
to let their imagination draw the pictures that the speaker is describing and in the process listeners’ retention rates skyrocket.
Advertising on talk radio is particularly cost effective and efficient because you are directly speaking to decision makers and business owners. And by carefully
selecting shows to advertise on, you can target your audience even further.
Advertising on WMOX is a choice that has been proven and tested over time. Since 1945, WMOX Radio has been broadcasting the best in radio entertainment
sponsored by the business owners who have been the movers and shakers in the Meridian and Lauderdale area.
Eddie Smith & Steamboat Fulton
Broadcasting West Lauderdal Basketball